{"id":234,"date":"2022-09-17T17:54:16","date_gmt":"2022-09-17T17:54:16","guid":{"rendered":"http:\/\/thmkting.com\/?page_id=234"},"modified":"2022-09-20T07:08:24","modified_gmt":"2022-09-20T07:08:24","slug":"conceptual-cultural-influence-and-effects","status":"publish","type":"page","link":"https:\/\/thmkting.com\/?page_id=234","title":{"rendered":"Conceptual Cultural Influence and Effects"},"content":{"rendered":"\n<p>Originally written in 1998, The Conceptual cultural influence and effects theory provided a framework for analysing and modelling effects research against traditional audience effects models.<\/p>\n\n\n\n<p>Over twenty years later, the CCIAET now incorporates a value graphics step to quantify (where possible) target audience through shared values in place of \u2018demographics\u2019.&nbsp; Also updated are passive and active audience elements<\/p>\n\n\n\n<p>True to the original designation of the framework, it seeks to understand the cultural context of audience engagement, to better understand audience research.<\/p>\n\n\n\n<p>The key elements are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Micro \u2013 macro platforms<\/li><li>Long term \u2013 short term<\/li><li>Passive \u2013 active<\/li><li>Remarketing \u2013 direct \/ in direct<\/li><li>Value graphics<\/li><li>Consume \u2013 engage (interactive\/CTA)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Originally written in 1998, The Conceptual cultural influence and effects theory provided a framework for analysing and modelling effects research against traditional audience effects models. Over twenty years later, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":216,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"1080","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-234","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/thmkting.com\/index.php?rest_route=\/wp\/v2\/pages\/234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thmkting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thmkting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thmkting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thmkting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234"}],"version-history":[{"count":3,"href":"https:\/\/thmkting.com\/index.php?rest_route=\/wp\/v2\/pages\/234\/revisions"}],"predecessor-version":[{"id":413,"href":"https:\/\/thmkting.com\/index.php?rest_route=\/wp\/v2\/pages\/234\/revisions\/413"}],"up":[{"embeddable":true,"href":"https:\/\/thmkting.com\/index.php?rest_route=\/wp\/v2\/pages\/216"}],"wp:attachment":[{"href":"https:\/\/thmkting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}